minute.ly

AI, video, and the tools worth automating

Writing about AI and video, without the hype

Machine learning genuinely changed how video gets packaged, found and measured — and a great deal of what gets claimed about it does not survive contact with anyone's analytics. We write about the difference.

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What we cover

AI & Technology

How machine learning is actually applied to video — content analysis, frame and preview selection, personalisation — and where each approach stops working.

Video Strategy

How teams plan, package and measure video: what moves views and watch time, and what only looks like it does.

Tools & Workflow

Practical guides to the tools around video and audio — transcription, generation, editing — and which tasks are worth handing to a machine.

How we write

SpecificClaims that can't be checked aren't worth publishing
BoundedEvery technique has a limit, and we say where it is
OursWe don't cite results we didn't produce

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